Back Story

A globally respected and iconic lifestyle and accessories brand.

Incase is a globally recognized brand, whose design solutions center on protection and mobility to meet the demands of today’s creative individuals. Associated with brands like Apple and GoPro, Incase’s standard for classic design and beautiful utility is without question first-rate.

The Incase website


Prior to upgrading to SIDE-Commerce from Magento Enterprise, Incase faced a number of challenges with usability, performance and managing their content. Updates small and large were managed by outside developers and the process proved to be inflexible and impractical. Incase required a platform that gave their team complete control and would scale with them as they grew and adapted to their large, varied product line.


The switch to SIDE-Commerce proved to go beyond Incase’s expectation, bringing their belief of “providing a better experience through good design” true to life. With a stable site, command over content and an intuitive UI for both brand manager and consumer, Incase saw substantial increases in conversions and revenue, especially during the incredibly busy Black Friday and Cyber Monday shopping periods. Responsive design, included with every SIDE-Commerce package, is quickly demonstrating a steady rise in Incase’s mobile and tablet business.

Like the historic Apple slogan, ‘it just works’ for Joe Richardson, Vice President of Sales and ecommerce. He notes the best part of switching to SIDE-Commerce is that they can now focus on their business and not on making their site work. Referring to the intricate integration of their ERP inventory system, SIDE-Commerce was successful in connecting the stock database providing two-way communication for orders, customer migration, pricing updates and catalog management.

In addition to SIDE-Commerce, Incase has utilized the SIDE-Jobs and SIDE-Drop asset management system as well. Incase is currently working with Side Studios on additional enhancements to their e-commerce website and unique new functionality for 2015.

  • The Incase website using Side Commerce ecommerce saas
  • The Incase website using Side Commerce ecommerce saas
  • The Incase website using Side Commerce ecommerce saas