Back Story

An outdoor clothing company specializing in sportswear and equipment for alternative sports.

Backed by a professional team roster that includes some of the world’s top action sports athletes, Dakine has been an industry leader in action sports accessories since 1979. Founded in Hawaii and located at the base of Mt. Hood in Oregon, Dakine offers a complete range of innovative and quality products, including outerwear, sport-specific and lifestyle-driven backpacks, bags, travel gear and accessories.

The Dakine website


Dedicated to make gear for the outdoorsman who spends the majority of their time on the mountain or in the water, Dakine wanted a site that catered to the needs of those individuals. They required features that would give users a retail shopping experience in the comfort of their own home.


SIDE-Commerce proved to be the perfect solution for Dakine’s needs. Their new website allowed customers to be accurately informed of all their products and options – down to each nuanced pixel. Adding features like product filtering and product comparisons gave users a hands-on experience.

Designed and built specifically for Dakine, the “Outwear Choose Your Kit” interactive tool allowed customers to create their own look from head to toe, giving them an idea of what a specific outfit looked like before they purchased it. Starting with the option to choose a jacket and pant, the outfitter also included accessories to pair with the chosen outfit, from gloves, beanies and facemasks to socks, base layers and backpacks. Sizes, colors and descriptions are all featured in the outfitter, as well as suggested looks.

With the new outfitter tool in place, Dakine had one of their most successful winters in online sales to date.

  • The Dakine website using Side Commerce ecommerce saas
  • The Dakine website using Side Commerce ecommerce saas
  • The Dakine website using Side Commerce ecommerce saas