Affordable luxury and authentic innovation sums up the brand that is Voluspa. Founded by Traci and Troy Arntsen in 1999, the company is the first to adapt the unique approach of using coconut wax and personal hand-crafted techniques to create premium candles and fragrances that are both eco-friendly and sustainable. Looking to stay ahead while making it convenient for customers to reach them faster, Voluspa teamed with SIDE-Commerce to develop a new site that’s contemporary, responsive and mobile-friendly.
Focusing on the appeal of a luxe home-décor lifestyle, Voluspa’s new design utilized a combination of sharp imagery and subdued colors to give it a clean and modern layout. The images used are clear and crisp to better showcase the finer details of their collection while the combination of subtle colors on a white background makes the entire browsing experience easy on the eyes. The new site provides Voluspa with better cross-selling initiatives by displaying related items both in their product and shopping cart pages to give customers quick access to more items which they can choose from. Customer reviews are also provided on all product pages to give customers better insight on fragrance and how effective a particular product is.
To round up the Voluspa's revamped design, a simple three-step ordering process was created. With its toggled headers, customers will be able to access and view all pertinent information in one page prior to submission resulting in a quick and hassle-free checkout process.