Owned and operated by parent company, Naterra, Baby Magic recently opted to give their existing site a complete overhaul, choosing to re-design and re-build it on the SIDE-Commerce platform. Since 1951, the Baby Magic brand has been dedicated to the care and well-being of both parent and baby. Baby Magic’s history of providing gentle, effective, and no-nonsense products has made it a trusted brand for generations and they sought after a website that presented their products at the level of expectation they are known for.
The responsive homepage of the Baby Magic site includes a link to both newly launched and featured products. In an effort to keep current with ongoing social media initiatives, the new homepage contains a custom hashtag functionality, which displays tagged images from happy customers. Navigating through the site, users will find a ‘Baby Talk’ section, which incorporates posts from bloggers that teamed up with Baby Magic to share stories of raising babies and give others helpful mommy tips. All content on the site can be controlled by dedicated website managers from the Baby Magic team, through the intuitive and user-friendly back end system.
Presently wrapping up the final stages of development, the new Baby Magic site is scheduled to launch August 2015.