Global footwear brand, DVS Shoe Company, recently partnered with Side Studios to develop a site that would showcase their vast product collection and newly refined brand image.
#ALLINGOODFUN is the newest campaign message from DVS, derived from the balance of going all in while having fun doing it. With this campaign message in mind, Side Studios wanted to provide a site that also had a balance of originality and structure. To accomplish this, Side Studios presented Side-Commerce, their fully customizable e-commerce interface, to DVS.
Upon learning about all the features of the product, like the ability to access an up-to-date inventory system, create promotions, choose various product options, send out automated emails and connect consumers to products, DVS chose to use Side-Commerce as their new interface.
Currently within the design stages of this project, the new DVS Footwear site is scheduled to launch August 2014.